Privacy Policy

Introduction

Kuymovie UK Ltd is committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy explains how we collect, use, and protect your information when you use our website and services.

This policy is compliant with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using our website, you agree to the collection and use of information in accordance with this policy.

Information We Collect

We may collect the following types of information:

Personal Information

• Name and contact details (email, phone number, address)
• Payment information (processed securely through third-party providers)
• Communication preferences
• Information about your cycling needs and preferences

Technical Information

• IP address and browser type
• Device information and operating system
• Pages visited and time spent on our website
• Referring website addresses

Usage Information

• How you interact with our website and services
• Features you use most frequently
• Error reports and performance data

How We Use Your Information

We use your information for the following purposes:

• To provide our services: Processing orders, arranging test rides, and delivering products
• To communicate with you: Responding to enquiries, sending updates about your orders
• To improve our services: Analysing usage patterns to enhance user experience
• For marketing purposes: Sending information about products and services (with your consent)
• To comply with legal obligations: Meeting regulatory requirements and protecting our rights

Legal Basis for Processing

We process your information based on the following legal grounds:

• Contractual Necessity: To fulfil our obligations under any contract with you
• Legitimate Interest: For business purposes that are not overridden by your privacy rights
• Consent: When you have given explicit consent for specific processing activities
• Legal Obligation: To comply with applicable laws and regulations

Information Sharing

We do not sell your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: With trusted third parties who help us operate our business (payment processors, delivery services)
• Legal Requirements: When required by law, court order, or government regulation
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Protection of Rights: To protect our rights, property, or safety, or that of our customers

All third-party service providers are contractually obligated to protect your personal information and use it only for the purposes for which it was shared.

Data Security

We implement appropriate technical and organisational measures to protect your personal information, including:

• Secure encryption for data transmission and storage
• Regular security assessments and updates
• Restricted access to personal information
• Staff training on data protection practices
• Secure payment processing through PCI-compliant providers

While we take reasonable precautions to protect your information, no method of transmission over the internet or electronic storage is 100% secure.

Your Rights

Under UK GDPR, you have the following rights regarding your personal information:

• Right to Access: Request a copy of your personal information
• Right to Rectification: Request correction of inaccurate information
• Right to Erasure: Request deletion of your personal information
• Right to Restrict Processing: Limit how we use your information
• Right to Data Portability: Request transfer of your information to another provider
• Right to Object: Object to processing based on legitimate interest
• Right to Withdraw Consent: Withdraw consent at any time

To exercise these rights, please contact us using the details provided at the end of this policy.

Cookies and Tracking

Our website uses cookies and similar tracking technologies to enhance your experience. Cookies are small text files stored on your device that help us remember your preferences and understand how you use our website.

We use the following types of cookies:

• Essential Cookies: Required for the website to function properly
• Performance Cookies: Help us understand how our website performs
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Used to deliver relevant advertisements (with consent)

You can control cookies through your browser settings and our cookie consent banner.

Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy. Retention periods are determined based on:

• The purpose for which the information was collected
• Legal and regulatory requirements
• Business needs and legitimate interests
• Your preferences and consent

When your information is no longer needed, it will be securely deleted or anonymised.

International Data Transfers

Your personal information is processed and stored primarily within the United Kingdom. Where we transfer data to other countries, we ensure appropriate safeguards are in place, such as:

• UK GDPR adequacy decisions
• Standard contractual clauses
• Binding corporate rules

Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending email notifications for significant changes
• Displaying prominent notices on our website

Your continued use of our website after any changes indicates acceptance of the updated policy.

Contact Information

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

If you are not satisfied with our response to any privacy concern, you have the right to complain to the Information Commissioner's Office (ICO).